New mobile ads reward consumers with free minutes
A new ad-serving technology seeks to reward consumers for clicking on mobile ads, with offers ranging from coupons to free wireless minutes...
View ArticleFacebook beats projections for overtaking MySpace
At this stage in the social media game, MySpace must have known that Facebook's ad revenue would eventually eclipse its own...
View ArticleIAB looks to end data ownership debate
Consumer data are the lifeblood of the interactive industry -- without data, online marketing becomes obsolete...
View ArticleThe internet's most expensive ad placements
As digital marketers continue to bemoan the seemingly endless downward spiral of online ad rates, some publishers are still commanding top dollar, notes Ad Age...
View ArticleNew Google acquisition helps move mobile apps
An iPhone application is a necessity for mobile marketing, but a cluttered marketplace makes it extremely difficult for an app to get noticed...
View ArticleCrowd-sourced coupons work for Zipcar, NBA
Social media's power to persuade is bringing the buy-to-save concept back into fashion...
View ArticlePre-roll ad study reveals surprising results
It appears that younger generations are the ones enjoying online advertising the most these days -- especially pre-roll video ads...
View ArticleNew money to flow into tech startups in 2010
2009 was a rough year for tech startups, particularly on the venture capital front...
View ArticleGroups blocking Google's AdMob bid
Two consumer advocacy groups asked the Federal Trade Commission to block Google's acquisition of the mobile ad network AdMob, alleging that the deal would dilute competition and saddle consumers with...
View ArticleFacebook capitalizes on holiday boredom
In between opening presents and singing carols, consumers flocked to their computers and logged onto Facebook last week, making it the most visited website in the U...
View ArticleBit.ly strikes back at Google, Facebook
To see more of Shelly Palmer's MediaBytes, visit
View ArticleMarketers set sights on social media in 2010
As the recession begins to wane and ad budgets slowly start to increase, social media is expected to be one of the biggest beneficiaries, according to MarketingSherpa...
View ArticleBing siphons off more of Yahoo's search share
It might be too soon to say the buzzards are circling Yahoo, but things are looking dire for the struggling portal when it comes to search...
View ArticleLinkedIn faces an identity crisis
LinkedIn has carved out a nice niche for itself, but the social network for professionals is in danger of being snuffed out by the granddaddy of all social networks: Facebook...
View ArticleDigital expected to lead advertising recovery
The signs are pointing toward the end of the recession, but the damage has already been done to the advertising industry: Ad spending in 2009 experienced the sharpest percentage decline since the...
View ArticleGoogle in negotiations to buy Yelp
Google is currently in negotiations to acquire the local review site Yelp for a reported $500 million, according to
View ArticlePublishers ready to admit web ads don't work
The days of reading online content for free while blissfully skimming over those ubiquitous display ads may be drawing to a close, as several major publishers are considering charging for online...
View ArticleAgency jobs on the decline
The recession may have left many marketers with depleted budgets, but it was agencies that took the brunt of the recession pain, cutting more than 20,000 jobs over the last two years as small agencies...
View ArticleAgency develops Facebook retail tool
As consumers flock to Facebook, agencies and their clients are looking for more creative ways to reach them...
View ArticleHulu simplifies scene search
The newest feature rolled out by Hulu Labs -- the popular video site's experimental features platform -- should make it easier for viewers to find their favorite scenes in TV shows like "Glee,"...
View ArticleAOL wants to share consumer data
The newly independent AOL desperately wants to become a major player in the display market, and it's rolling out loads of new content in an attempt to get there...
View ArticleFacebook blows past revenue projections
Less than a year ago, there was something of a competition between Facebook and MySpace as to which social network was the best platform for marketers...
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